SuperAngel.Fund's Key Selection Criteria are: #1 Ambitious, and smart Founder(s)/Team #2 Market/Category ripe for disruption and with a deep, authentic brand story, mission & vision #3 Product/Traction Cutting edge design & innovation across all brand touchpoints: product, packaging, unboxing, digital, photography, content, collateral, media, etc. ?? Positive unit economics (day 1) & creative distribution tactics ?? *Oftentimes they invest pre-product and, as such, rely even more heavily on #1 and #2 Their Due Diligence varies on a deal by deal basis which may include reviewing: Corporate Records, Team References, Product Testing, Customer Interviews, Market Research, Competitor Research, Digital/Social Footprint, Prior Investor Updates, Legal/Accounting, Financials.